February 11, 2011
Sell The Benefits, Not The PracticesHow do I sell TDD to customers, they ask me?
That's simple. I don't.
I sell more frequent and predictable delivery of working software. I sell a more sustainable pace of delivery in the medium-to-long term. And I sell greater reliability for those critical business operations where the software will be used.
It's true, of course, that we can deliver more frequently and predictably, achieve a sustainable pace and make software more reliable without doing TDD.
Which is why I don't sell TDD to customers. That just happens to be the way I deliver on those promises.
If you have a better way then dandy for you.
You do have a better way, right?
Posted 3 weeks, 4 days ago on February 11, 2011