July 27, 2012
Great Software Ideas #4751 - Eat Your Own Dog FoodHere's a random Friday thought to end the week before the behemoth we call "The Olympics" shuts London down for 2 weeks. (Imagine what £11 billion could have done for, say, science! But, hey, running and jumping's important, too. Right?)
Anyhoo, moan moan moan and so on.
One thing that often strikes me on software projects is how unaware developers can sometimes seem to what it is like to use their software.
It's a bit like customer service. Here in the UK, we're famed throughout the world for our truly awful customer service. We complain endlessly about the poor service we get from companies, while failing to see the irony that this poor customer service is being dished out by - well, not to put too fine a point on it - us.
A lot of businesses have no idea that their products and services suck. When you watch these TV shows where the boss goes "back to the floor", they always seem genuinely surprised to discover that all is not well in their company.
This obliviousness may be commonplace in software. Our reputation as an industry for quality is by no means enviable. And I'm sure we've all had experiences with tech support that suggest that, just maybe, software companies are also blissfully unaware that their products suck to one degree or another.
Rather than bury our heads in the sand, or, worse, get angry and defensive about it ("I mean, obviously, if you want to send a blind carbon copy of the document you press the button with the picture of an Elf on it! Duh!"), perhaps matters could be improved if more of us tasted our own dog food.
I led a team on a job seekers web site many moons ago, and the most damning verdict I can give on it today is that, when seeking the exact kind of work this site specialises in, I've never used it. I did try once, months afterwards, and quickly decided it wasn't working for me.
Looking back, I should have tried it while we were iterating the design. I might then have noticed how cumbersome and clunky it was, or how off-the-mark the search results were, and how out of date the job postings were.
The site was designed entirely from the advertiser's point of view, it transpires, with barely lipservice paid to job seekers.
Many times since, I've made a point, if I can, to become a user of the software I'm working on - though that's not always possible (e.g., a private banking web site that requires a minimum investment of £100,000). But it should almost always be possible to simulate that experience, at least. In the case of the bank, for example, we could create a mirror version that uses simulated money against real financial instruments and play a Monopoly Money version of being a real user. This relates back the Model Office idea I talked about in the last blog post.
If you make a promise to yourself today to eat your own dog food, I would expect it to have quite a profound effect on your attitude to design and development. There should be at least some part of us that's aligned with the users, and wants what they want. Or is at least capable of understanding why they want it and why it's important to them.
I've found no better way of understanding our users than walking a mile in their shoes.
Posted 10 months, 2 days ago on July 27, 2012