September 16, 2014
Why We IterateSo, in case you were wondering, here's my rigorous and highly scientific process for buying guitars...
It starts with a general idea of what I think I need. For example, for a couple of years now I've been thinking I need an 8-string electric guitar, to get those low notes for the metalz.
I then shop around. I read the magazines. I listen to records and find out what guitars those players used. I visit the manufacturers websites and read the specifications of the models that might fit. I scout the discussion forums for honest, uncensored feedback from real users. And gradually I build up a precise picture of exactly what I think I need, down to the wood, the pickups, the hardware, the finish etc.
And then I go to the guitar shop and buy a different guitar.
Why? Because I played it, and it was good.
Life's full of expectations: what would it be like to play one of Steve Vai's signature guitars? What would it be like to be a famous movie star? What would it be like to be married to Uma Thurman?
In the end, though, there's only one sure-fire way to know what it would be like. It's the most important test of all. Sure, an experience may tick all of the boxes on paper, but reality is messy and complicated, and very few experiences can be completely summed up by ticks in boxes.
And so it goes with software. We may work with the customer to build a detailed and precise requirements specification, setting out explicitly what boxes the software will need to tick for them. But there's no substitute for trying the software for themselves. From that experience, they will learn more than weeks or months or years of designing boxes to tick.
We're on a hiding to nothing sitting in rooms trying to force our customers to tell us what they really want. And the more precise and detailed the spec, the more suspicious I am of it. bottom line is they just don't know. But if you ask them, they will tell you. Something. Anything.
Now let me tell you how guitar custom shops - the good ones - operate.
They have a conversation with you about what guitar you want them to create for you. And then they build a prototype of what you asked for. And then - and this is where most of the design magic happens - they get you to play it, and they watch and they listen and they take notes, and they learn a little about what kind of guitar you really want.
Then they iterate the design, and get you to try that. And then rinse and repeat until your money runs out.
With every iteration, the guitar's design gets a little bit less wrong for you, until it's almost right - as right as they can get it with the time and money available.
Custom guitars can deviate quite significantly from what the customer initially asked for. But that is not a bad thing, because the goal here is to make them a guitar they really need; one that really suits them and their playing style.
In fact, I can think of all sorts of areas of life where what I originally asked for is just a jumping-off point for finding out what I really needed.
This is why I believe that testing - and then iterating - is most importantly a requirements discipline. It needs to be as much, if not more, about figuring out what the customer really needs as it is about finding out if we delivered what they asked for.
The alternative is that we force our customers to live with their first answers, refusing to allow them - and us - to learn what really works for them.
And anyone who tries to tell you that it's possible to get it right - or even almost right - first time, is a ninny. And you can tell them I said that.
Posted 4 years, 5 months ago on September 16, 2014