September 20, 2006
Strategy & TractionIf you're pushing the gas pedal all the way down and you can hear the engine revving furiously, but the scenery outside doesn't appear to be moving, you might want to take a look and see if your wheels are actually connecting with the road.
Similarly, if your strategic change program is in full swing, you're spending millions of pounds and you have hundreds of people people running around trying to "make it happen", but you don't appear to be making any tangible progress, you might want to take a look and see if your strategy is connected with the people who actually do the work...
It may sound obvious, but you'd be amazed just how many organisations forget to include that in their plans. I like to use the term traction. A good strategy has good traction. It connects the goals of the organisation to the people who create the outcomes. If the goal is to improve quality in a piece of software, for example, then your stategy for achieving must go right the way down to the programmers who write the actual code. If your strategy stops short of this, then you shouldn't be surprised when nothing changes.
Posted 15 years, 2 months ago on September 20, 2006